This morning, Google announced new search ad formats. It’s known for its text ads within search results, but that’s only one way of consuming information. In some cases, videos and pictures are more effective.
In the announcement, Google also talks about providing “richer types of information.” It provides an example, “If you’re looking to buy your mom a new handbag for the holidays,…you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad.”
I’m excited to see how online advertising will evolve over the next few years. I’ll be updating this post with my thoughts on that in a little bit.
You can read the formal announcement over at the Official Google Blog, here.