1. Focus And Differentiation (speakhuman.com)
“First dates are weird. Each individual tries to present their best characteristics. In doing so they edit what they say, in order to hit the high points and not overwhelm the other. This is common sense, right? You just don’t share every tiny detail about your life during an introduction, do you? Well then… tell me why the majority of companies’ website home pages are cluttered with text and information that just doesn’t matter.”